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Multichannel needs a new way of forecasting demand – rather than just answering the question “How many will we sell?” – also addressing the question “How will the consumer buy?” The problem is that most multichannel demand forecasting today is still one-dimensional, focused on product demand per week, for weeks or months into the future. However, the processes and resources to meet this demand vary according to how the consumer actually makes the purchase.
Besides buying on-line or purchasing in store, there are many other combinations of ways consumers can shop and have their orders fulfilled, including:
Forecasting each channel enables an approach where instead of always reacting to demand with expensive cross-channel fulfillment, the fulfillment channel is planned proactively before getting the customer order.
To get a better grasp of how to implement multichannel demand forecasting, read the complete article here.
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